Emily Kroll | W-21's Guest Hacker For Summer 17
A renowned footwear designer with over 12 years’ experience working in-house for high-end, iconic American fashion brands like Calvin Klein collection, Alexander Wang, Michael Kors. Emily now consults for small, independent, edgy, young New York based ready to wear companies on their shoes including Rosetta Getty and Sies Marjan.
Most recently, Emily became our guest hacker. Her work is featured in the 3rd collaborative collection for our W-21 concept store, with the SS17 Laundered collection.
“What was so cool was getting to work with such an established footwear brand with so many resources and passion for innovation; innovation in material, leather, and comfort technology. Because ECCO owns their own tannery and leather design studio, they are able to experiment, work through progressive concepts and execute trials.”
Endless white sands flowing into a summer sky; the sunshine painting a palette of deep shades of blue, subtly broken by soft floating clouds. Sun-faded, washed indigo fabrics blow in the gentle breezes. The visuals that symbolise a Mediterranean summer. However, the minimalism of the of the designs combined with indigo dying techniques are rooted in Japanese design.
This is the vision of our hacked ranges; tradition innovated with explorative materials, pushing the boundaries of
“We started with the concept of laundered, washed, sun-faded leathers and really fell in love with an indigo dye treatment that the ECCO tannery had just developed on nubuk camel. Love the range of indigo shades and the history that indigo dying has in Japanese design.”
Fresh white soles were combined with simple upper designs, giving minimalistic aesthetics that allow the intricacies of the materials shine through. Two notable designs are featured in this collection; the Step-down mule and the X-Band sandal.
Mules, slides and easy slip-ons are the go-to silhouette right now for women; it’s all about comfort and ease. Emily scoured the archives and found an old mule style that was promising but not quite sleek enough. Through the freedom of open innovation, a silhouette that felt fresh, minimal and clean came to life. This is most pronounced in the indigo range.
Sporty X-band sandals are also important silhouettes right now. Emily fell in love with the upper on the existing ECCO touch slide, but felt the demi wedge wasn’t quite young enough. True to the task, a hack was born, by combining a sneaker flat. The ECCO Freja sole was combined with the Touch Slide upper, brought together in an edgy Vesper XL leather.
“We achieved a sandal that that feels very edgy, modern, and elevated, especially with the contrast vachetta insole wrap and fresh white outsole.”