QUANT-U is a pilot footwear customisation project by Innovation Lab ECCO. For the first time, individual data is combined with in-store additive manufacturing to create customised silicone midsoles, quantified by the wearer. The unique service takes place within only a few hours, exclusively at ECCO’s concept store W-21 Amsterdam. The pilot is realised by Innovation Lab ECCO (ILE) and will be available to the public for a limited time, in April 2018.
With QUANT-U, ILE is introducing functional customisation to the footwear market. The final product, a 3D printed midsole, is based on the wearer’s foot shape and natural movements – and paired with ECCO’s iconic Flexure shoe. The data-driven customised footwear will be available for an additional fee, on top of the regular price. Initially available for a limited time in April 2018 at W-21 Amsterdam. QUANT-U is an evolution of the footwear industry, building on ECCO’s traditions and expertise in advanced manufacturing, materials, and footwear comfort. A new platform for footwear customisation.
Register now to stay informed www.register.QUANT-U.com